META: Meet Meta Pro Team (2023)
Project Overview ↓
A series of introductory videos that serve small businesses and the world “What is Meta Pro Team”, “Who are the Meta Pros” and “How small businesses can easily connect with the Meta Pros for support to grow their businesses” at their fingertips. The overall video is optimistic, inspiring and personable - portraying a sense of human connection with the small business advertisers, prioritizing diversity and representing various verticals such as professional service, retail, CPG and e-commerce.
Responsibilities ↓
Art Direction, Storyboard, Illustration, Motion Graphics
Credit ↓
Across The Pond (Agency), Linlin Yang, Michelle Lin, Leslie Sage
Illustration
Explored a range of color palettes and illustration styles while adhering to brand guidelines. Blue is strategically introduced with the Meta Pro, with subsequent frames showcasing Pros and services highlighted in blue to reinforce the connection to Meta.
Motion
Frame transitions are designed to make the experience feel more immersive. Throughout the video, textures and splashes are subtly animated to add more movement and energize the visuals with bursts of liveliness.
Social Ads
Created three on-platform social ads (paid): one 15-second and two 6-second ones. The 15-second ad showcases the entire Meta Pro Team, while the two 6-second ads highlight the Meta Marketing Pro and the Technical Pros separately.
Awareness Page
Revised the Meta Pro Team awareness page by integrating the introductory video, enhancing clarity on the customer journey and outlining key touch-points for effective collaboration with the Meta pros.
Teaser
Ahead of the official launch of the awareness page and the core video, this brief teaser video aims to generate excitement for the launch, offering background context and a quick overview of the creatives.