Nissan: Z Reveal (2021)
Project Overview ↓
Disconnect from everything but thrill. A 360-integrated campaign for the new Z that launched in August 2021. The goal was to make a giant splash and get enthusiasts talking about Z.
Responsibilities ↓
Art Direction, Motion Graphics, Design
Credit ↓
Shawna Klein, Jacob Neuenswander, Olivia Gormley, Enrique Bosch, Jon Lynn, David Winkfield
Tease
Before the big unveil of the new Z, we dropped mysterious visuals of the Z across Instagram, Facebook and Twitter alongside a magazine ad. These teasers showcased obscured glimpses of the car veiled in smoke and dynamic speed lines
Reveal
During the launch day, we unveiled photos and videos of the new Z across Instagram, Facebook, and Twitter. These reveals showcased the Z in various settings, accompanied by unveiling videos, and a tour of the Z by Alfonzo Albaisa, the designer of the Z.
Post-Reveal
Following the unveiling of the new Z, we released a series called 'Tap Back Time Machine' on Instagram Stories. This allowed viewers to tap on each image to journey back in time, seeing the evolution of the gear shift, tail lights, headlights, and badge of the Z. The aim was to sustain enthusiast interest post-launch.